In hope for a better life, the youths believe the promise of economic freedom can only be found across the shores of the Atlantic and not within the borders of Nigeria. Despite the vast arable land and increasing opportunities in agriculture, many young people do not see the wealth-creating opportunities in this sector.

The wealth is here campaign is a strategy by British American Tobacco Nigeria Foundation to drive youths engagement in agriculture by exposing them to agribusiness development opportunities, increasing their access to finance and most importantly to help drive the narrative of hope and optimism in Nigeria.